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Blogging Corner: Understanding GDPR and How It Will Affect Your Site
The General Data Protection (GDPR) regulation was designed to ensure a simplified and unified approach to how personal data is protected by companies located in Europe — as well as companies or brands that do business with any EU residents.
With the enactment of the updated GDPR EU regulation, you may be wondering what this has to do with your blog or website — especially if you live in the United States.
Review the following information to better understand the relationship between GDPR and online content so you can be ready to handle any impact on your brand as a professional blogger.
Enhanced Lead Engagement
Don’t view the new GDPR EU regulation as a stumbling block for marketing your online content and implementing lead generation strategies. Of course, you must make sure you comply with obtaining definitive permission from leads that decide to opt-in to your lead funnels and lists.
Internet privacy expert Simon Carroll said, “When someone grants permission they are acting consciously, becoming an active participant rather than a passive source of data to be pillaged.”
A central factor in content marketing for your blog, is to get a lead’s permission to interact with them through…
